Boneo Road Roasters Case Study
Case Study: Boneo Road Roasters
Location: Rosebud, Victoria, Australia
Business Type: Food product (coffee beans)
Overview
Boneo Road Roasters is a boutique coffee roastery. Founded and operated by hospitality expert Tracey Fleming, the business exemplifies her commitment to operational excellence, sustainability, and customer experience.
Challenge
Tracey identified a gap in the local market for a high-quality, community-focused coffee bean that met the standards required and expected by discerning coffee lovers and customers of Elements Eatery and Blue Mini Cafe.
Approach
Tracey applied her coffee knowledge and expertise to source the beans, develop the flavour and style to meet the needs of discerning coffee lovers plus create the packaging and brand to go alongside.
Results
Boneo Road Roasters beans are served at local cafes and purchased both instore and online. They are known for the quality and consistency of flavour.
“Tracey’s ability to bring a vision to life while keeping operations tight and teams motivated is second to none. Boneo Road Roasters is a testament to her expertise.”
